November 9, 2024 - Ronika Kashyap

Search Intent Optimization: The Key to Ranking in 2024

When a user types something into Google, they’re not just looking for any answer—they’re looking for their answer. And that’s where search intent (or “user intent”) steps in. If your content doesn’t match what users have in mind, it simply won’t rank. Google is on a mission to match search queries with the best-fitting results, […]

SEO for Voice Search: Optimizing for the Future of Search

SEO, Uncategorized

In today’s hyper-connected digital world Voice search is fast changing the way that people find information. With the growing popularity of smartphones as well as smart speakers or virtual assistants (think Siri, Alexa, or Google Assistant), optimizing content for voice search has become an essential component of any SEO strategy. As companies shift their focus

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