When a user types something into Google, they’re not just looking for any answer—they’re looking for their answer. And that’s where search intent (or “user intent”) steps in. If your content doesn’t match what users have in mind, it simply won’t rank. Google is on a mission to match search queries with the best-fitting results, […]
Search Intent Optimization: The Key to Ranking in 2024 Read More »
In today’s hyper-connected digital world Voice search is fast changing the way that people find information. With the growing popularity of smartphones as well as smart speakers or virtual assistants (think Siri, Alexa, or Google Assistant), optimizing content for voice search has become an essential component of any SEO strategy. As companies shift their focus
SEO for Voice Search: Optimizing for the Future of Search Read More »
What is SEO? SEO, or Search Engine Optimization, is the process of improving a website’s visibility on search engine results pages. It involves optimizing content, using relevant keywords, and enhancing technical aspects to attract organic traffic. What is a Search Engine? A search engine is a software system that is designed to carry out web
What is SEO, and How Does It Work? Read More »
What are Keywords? Keywords are words and phrases that people type into search engines to find what they’re looking for. It sets the entire foundation for SEO (search engine optimisation). Its basic goal is to rank your page for keywords, and if you are not ranking for keywords that actually get searched, then your
How to do Keyword Research for Blog – Step by Step Process? Read More »
What is On-Page SEO? On-page SEO refers to optimising the part of your website you control like HTML source code, titles of pages, URL, and other on-page elements to align with search engine algorithm so that your website ranks on the search engine result page (SERP). Why is On-page SEO Important? On-page SEO techniques help search
On-page SEO: What is it, and what are the techniques? Read More »